"Dolce Vita" and its philosophy, meant as Italianity and beauty, glamor and creativity, have been inspiration and are the leit motiv of the many souls of the structure. Each of the five floors of the Hotel is characterized by a theme, associated with images and blow ups of the era, recalling celebrities and cult objects of those years. In each environment a specific color recalls the theme to which it refers: blue to music; red to the automotive world; yellow to fashion; pink to the woman and diva,  while black color is dedicated to cinema.